It's official, the Danes are coming.

Copenhagen-based bicycle company Velorbis is launching "wave urban cycling concept in the US." Not sure exactly what that means, but they're partnering with Boston's importer of European-style bikes, the Dutch Bicycle Company, to expand into our growing market:

"It has been predicted that urban cycling will be the next big consumer movement in commuting – a focus on healthy living plus green ‘carbon conscious’ attitudes has increased the desire for travelling by two wheels. Increasing numbers of people are choosing to cycle to and from work, around the city or for a leisurely cruise during the weekend. Cycling is no longer limited to sport only – it’s now a lifestyle requirement/choice/state of mind."

velorbis